Thursday, October 5, 2023

J&K The travel industry Structure, the kind of OTM Mumbai, draws in overpowering reaction

J&K Tourism Pavillion’s varied tourism products, post Covid experiences, new initiatives captivate attention of travel reps, professionals at the three-day long Outbound Travel Mart in Mumbai

The three-day long OTM-Mumbai, 2023 concluded last evening with J&K Tourism Pavillion attracting an overwhelming response from the visitors.

The J&K Tourism Department had participated in this year’s OTM in a big way as part of its extensive promotional campaign being held across major cities of the country.

J&k pavilion was adjudged the Winner of the ‘Group Participation Award’ as 112 co-exhibitors and participants from Jammu and Kashmir attended the travel extravaganza drawing thousands of tourists, holidaymakers, travel trade buyers and tour organizing professionals to the J&K pavilion.

The Jammu and Kashmir Pavilion set up by the Tourism Department offered the most-engaging experiences for the travel consumers and trade visitors as well as the co participants from various States and UTs besides international delegates.

Hundreds of travel trade fraternity members from Mumbai, Pune, Nasik, Nagpur, Amravati, Gujarat, Bihar, Kerala, Karnatka, Uttrakhand and even from some foreign countries visited the J&K Pavillion and interacted with the members of the official delegation and co-exhibitors from the UT.

The varied tourism products introduced by the department during the last two years, post Covid experiences and the new initiatives captivated the attention of the travel representatives and professionals alike.

The interactions consisted of detailed presentations, various short films on known and off-beat destinations of Jammu and Kashmir and discussions on sustainable inbound and outbound travel for the year.

The officers representing the Tourism Department comprised, S Amarjeet Singh, Special Secretary, Tourism,

Syed Sajad Qadri,Chief Executive Officer, Tourism Development Authority Pahalgam , Mrs. Sunaina Sharma, Joint Director Tourism, Jammu and other officers.

Amarjeet Singh, while interacting with the visiting delegates and the media, informed that due to the policy initiatives of the government, coupled with sustained promotional campaign , J&K tourism has witnessed the highest ever footfall in the year 2022.

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