The second edition of the Life Goals Preparedness Survey 2023, which was released on Thursday, surveyed 1,936 people in 13 cities, including metros, Tier 1 and emerging Tier 2 cities, learnt about their life goals, aspirations, influencers, and readiness to achieve these goals.
Providing for the family’s financial security has risen to the top ‘Life Goal’ for Indians in the wake of the pandemic, revealed a survey from Bajaj Allianz Life Insurance. Retirement planning, leading a balanced lifestyle, and providing for children’s education continue to feature among the top life goals.
The second edition of the Life Goals Preparedness Survey 2023, which was released on Thursday, surveyed 1,936 people in 13 cities, including metros, Tier 1 and emerging Tier 2 cities, learnt about their life goals, aspirations, influencers, and readiness to achieve these goals. The study identified over 40 life goals and assessed how Indians are preparing to achieve these goals.
The survey showed that new focus areas like career growth, travelling abroad and ensuring adequate care for ageing parents are also emerging. “Interestingly, the average number of goals increased from 5 in 2019 to 11 in 2023,” it added. (ALSO READ: ‘The new tax regime still won’t benefit many’)
1) 71% of the respondents have financial security for their family as the most important life goal
2) Post-covid, 84% Indians have the desire for living a balanced life as compared to 51% in 2019
3) 1 in 2 Indians say living a balanced life is their priority life goal
4) 2 in 3 Indians have health and fitness goals up from 35% in 2019
5) Health goals see a sharp increase in non-metro regions with a 33% points jump
6) 8 in 10 Indians across salaried or business segments have career-related life goals, a 1.5X jump over 2019
8) Philanthropy sustained as a new-age life goal, including avenues like providing employment opportunities, supporting other’s dreams or imparting knowledge through teaching
9) Social media sites and influencers enjoy widespread popularity, even as the reliance on family, elders and friends for advice continues to increase.
